'Brand Warfare and the Demobilization of FARC Rebels in Colombia'
This talk examines the intersection between the counterinsurgency state and the marketing nation in Colombia. Through an ethnography of the government’s efforts to interpolate and demobilize fighters from leftist insurgencies, Dr Fattal analyzes the joint effort of the Program for Humanitarian Attention to the Demobilized in the Colombian Ministry of Defense and the consumer marketing firm it hires to transform guerrilla subjects into entrepreneurs and consumer citizens.