‘Technology at the Wheel’: Computers, Data and Tech-Utopianisms in the Political Imagination of 1980s India
During the 1980s, the Indian electorate was characterized by a rise in partisan de-alignment and an increased volatility in its voting intensions. How did India’s political elites respond to the challenge posed by the changing landscape of voters? This paper explores how an approach of technologism and a recourse to political marketing emerged as the principal solutions to this problem.