The Local and the Coastal: How Slave-Ship Outfitters Understood Atlantic Africa
European slave-ship outfitters understood the African coastline in a way that was very different from our contemporary understanding of political entities, topographical regions, or ethnic and linguistic groupings. Slave-ship outfitters saw the coastline in two, diametrically opposite, ways: As a series of discrete marketplaces and as a continuous source of New World slaves. As slave-ship outfitters sought to understand African consumer demand for their merchandise, they were especially attuned to local differences in demand along the Atlantic African coast.