Dr González Ocantos on the Inter-American Court of Human Rights
Many norms develop in the absence of clear templates for how to implement them. I argue that, even under these conditions, individuals and organizations can still successfully push for new norms, along with attendant changes in state practices. They do so through a mode of action that I term communicative entrepreneurship. Unlike norm entrepreneurs, communicative entrepreneurs do not project normative or technocratic certainty. They use nudges and networking strategies to trigger debates that define the contours of emerging normative scripts.