The Effect of Social Influencers on Electoral Outcomes: Evidence from a Natural Experiment
Do social influencers affect election outcomes? Social influencers can reach millions of people through social media platforms such as Facebook, YouTube and Instagram. However, research on social influencers is scarce and so far largely limited to marketing research. I argue that social influencers can influence elections through their role as digital opinion leaders and their power to shape the media agenda. Empirically, I will leverage an event that occurred during the 2019 European election campaign.