Recruitment, Rhetoric and Reform: New Labour's Politicians and the Transformation of British Welfare Provision
The UK is going through perhaps the largest retrenchment in welfare programs ever seen in an advanced democracy. Public opinion has also turned against welfare to an unprecedented degree. Until recently, both major parties largely embraced the new settlement, using increasingly harsh rhetoric to describe welfare and its users. This book project asks why these transformations occurred. I argue that the ‘New Labour’ years were most crucial for the long-term trajectory of British welfare provision, and offer an explicitly political and top-down explanation for new Labour’s changes.