Strategies for Reducing Misinformation Uptake in a Polarized Context: Experimental Evidence from Côte d’Ivoire
The increasing use of misinformation and growing social and political polarization form a vicious circle: political entrepreneurs are incentivized to spread misinformation about the outgroup and citizens are increasingly motivated to engage with misinformation. In this study, we focus on one direction in this causal relationship: the preference among consumers to assimilate biased media. We do so in Côte d’Ivoire, a highly polarized context where misinformation is rampant and has even had violent consequences.