“Reinvigorating Local News,” from News Hole: The Demise of Local News and Political Engagement – and What We Can Do about It (co-authored with Danny Hayes).
Local news is dying – and publishers are struggling financially – because many consumers, given other options, have stopped paying attention to it. Accordingly, any long-term solution to the industry’s financial crisis must include reinvigorating Americans’ demand for local public affairs content. We suggest a demand-side approach that capitalizes on the fact that many Americans actually have favorable attitudes toward local news and local politics – at least in the abstract.