Online Diplomatic Participation Using Diplotainment: A Conceptual Exploration and Illustrative Analysis
Extending the debate on the role of social media in international politics in general, and online diplomatic participation in particular, this paper seeks to conceptualise the communicative modalities for public engagement with foreign policy issues at the crossroads of public diplomacy and transnational activism. Specifically, I theorise the emergence of ‘diplotainment’, a campaigning genre that mixes mimicry of diplomatic officialdom with the affective power of promotionally-styled counter-narratives.