The Gendered Limits of Partisan Loyalty and the Importance of Information for Women Candidates
Abstract: Partisanship is the primary driver of voter decision-making in the United States. Even when partisans learn negative information about their candidate, motivated reasoning often limits the extent to which they will change their evaluations or vote choice. However, there is evidence of a “tipping point” at which partisans will update their prior beliefs about their party’s candidate. This study seeks to determine whether that tipping point comes earlier when voters see a woman running in their party and under what circumstances.