Moderated by Professor Marya Besharov, Academic Director of the Skoll Centre, the speakers will discuss how businesses can be changed from within to prioritise purpose. Drawing on experience using the DEAL approach alongside other frameworks, the speakers will discuss tools and strategies for redefining the mission, culture, and operations of businesses. The session will draw on both research and practice, offering actionable insights for creating sustainable, purpose-driven change. Join us to learn how to reshape your business for long-term impact.