Know your enemy: Empathy and imagination in strategy
Everyone knows that Sun Tzu urged strategists to 'know your enemy and know yourself'. Easily said, but far harder to do. In my new book, I'll be exploring the role of metacognition in strategy - unpicking our uniquely human ability to reflect on our own mind, and those of others. We have evolved a powerful, sometimes instinctive, sometimes deliberative model of reality, including the various agents we encounter in it. We use that model to imagine possible futures. Understanding that others can have different, and possibly false, beliefs is the basis of deception and of strategy.