Racing Technology to the Bottom: How Internet-Promoted Firms Disrupt Legal Services in China
The legal profession in China is embracing technology. Since the 2010s, a new type of law firm, commonly known as “internet-promoted firms” (IPFs), has emerged as a significant force in the legal services market, particularly in areas such as debt collection, personal injury, and labour disputes. These IPFs typically collaborate with online platforms and legal consulting companies to market their services through search engines and social media.