Professor Robert Picard discusses the future of print media

Robert Picard was quoted in an article for the New York Times (12 April) on the effect of digital technologies on the traditional printing industry.

In it, Robert discussed the problems that British printing presses face. He said, The Italians offer very high quality but also low price because of their low labor cost,. And Germany and the Scandinavian countries have a very efficient printing industry, which takes away some of the price problems. So for things that are time-sensitive like magazines and have to be done in the region, the best deal might be outside of the U.K. and you can have your products here overnight.

The full article can be read here: http://www.nytimes.com/2014/04/14/business/printers-play-a-digital-game-of-digital-survival.html?_r=0