And the research found that while many people use platforms for news about politics, they remain sceptical and concerned about misinformation, bias, privacy, freedom of expression, and tech power.
The report aimed to explore the role of digital platforms in contemporary media environment, including the public’s view on the benefits and problems they raise, in particular relating to news and information on politics.
And it revealed that, as a source of news for politics, only 30% trust social media, 31% trust messaging apps and 37% trust video networks. Generative AI (30%) is much less trusted than search engines (55%).
The report was sponsored by the Knight Foundation and is based on survey data from across eight countries – Argentina, Brazil, Germany, Japan, South Korea, Spain, the UK and the US.
It focused on five platform types – social media, search engines video networks, messaging apps and generative AI chatbots – and other key findings included:
Platforms tend to be more trusted as a source of political news by younger people and, to a lesser extent, men and those on the right. However, these patterns can vary by country.
Less than half of respondents think platforms are biased towards certain political views – but many people are uncertain
A majority of those surveyed believe platforms should be held responsible for false information
Despite the generally low trust and concern over issues related to politics, many people judge platforms have a net positive impact both for them and for society