News

Nic Newman explores digital trends for 2013

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Nic Newman, research associate at the Reuters Institute for the Study of Journalism, has written an article for BBC News (7 January) on how the combination of mobile and social media may reshape the digital landscape in the year ahead.


Nic puts forward seven developments to look out for in 2013, including the rise of 'mobile wallets', increased advertising directed specifically at mobile platforms, and new efforts to (temporarily) escape the ubiquity of social media. Writes Nic, “This year brands and phone manufacturers will find more and more ways - buzzes, shakes, pokes and vibrates - to interrupt your train of thought. New opportunities, then, in 2013 for internet-free rural retreats or sessions to relearn the art of conversation without interruption, hesitation or deviation.”

The article can be read in full here.